GoHighLevel SMS Automation

Missed call text-back

Every missed call triggers an immediate SMS within seconds.

Every missed call triggers an immediate SMS within seconds. The message introduces your business, asks how you can help, and starts a conversation. Leads that would have gone to voicemail get an instant response.

Automates

Instant missed call SMS
Conversation-starting copy
Lead capture from voicemail

Lead nurturing SMS sequences

Multi-touch cadence that branches on response.

New lead enters GHL, SMS sequence starts automatically. Multi-touch cadence over days and weeks. Messages branch based on whether the lead responds. Stops when they book. Continues until they do.

Includes

Multi-touch nurture cadence
Response-based branching
Auto-stop on booking

Appointment reminder sequences

Confirmation, 48-hour, and day-of reminders, all automated.

Confirmation SMS on booking. Reminder 48 hours before. Day-of reminder on the morning. Cancellation handling. All automated from the appointment trigger in GHL.

Sequences

Booking confirmation SMS
48-hour and day-of reminders
Cancellation handling

Post-service follow-up and review requests

Job complete triggers follow-up and review routing.

Job complete triggers a follow-up SMS asking about the experience. Review request sent to satisfied customers. Complaint routing for unhappy ones. All automated.

Automates

Post-service follow-up
Review requests
Complaint routing

Dormant contact reactivation

Re-engagement campaigns for idle contacts at scale.

Contacts who have not engaged in a defined period enter a reactivation SMS campaign. Built for Goodfellas AC: 4,000+ dormant contacts through a 26-hour SMS-to-call-to-email sequence.

Built for

Dormant contact campaigns
Multi-channel reactivation
26-hour SMS-to-call sequences

Two-way SMS conversation flows

Conversational branching, not just broadcast.

GHL SMS workflows that respond intelligently to inbound replies. Contact says yes, one branch. Says not interested, another. Says call me, triggers a task or voice call. Conversational, not just broadcast.

Handles

Keyword and reply branching
Call-me triggers
Conversational routing

In production

HVACUS

Goodfellas AC: GHL SMS as the lead engine

SMS text engine with 60-message conversation memory, 4 agent types, and dormant contact reactivation on 4,000+ contacts. 26-hour SMS-to-call-to-email reactivation sequence. Missed call text-back responding within seconds.

4,000+

Contacts reactivated

60 msg

Conversation memory

<10s

Missed call response

CybersecurityUS

M3 Network: SMS in the lead nurture sequence

8-email nurture sequence with SMS integration for a Texas MSP generating 9 to 10 Cyber Score leads per day. 5-email reactivation campaign for idle contacts with SMS touchpoints.

9-10

Leads per day

Nurture touchpoints

Reactivation emails + SMS

FAQ

Common questions about gohighlevel sms automation

What is missed call text-back in GHL?

When a call to your business goes unanswered, GHL automatically sends an SMS to the caller within seconds. It is the single highest-ROI automation in GHL for most businesses.

How do GHL SMS sequences handle replies?

GHL workflows can branch based on SMS replies using keyword triggers and conversation AI. We build the branch logic to handle common reply types intelligently.

Does GHL SMS automation require Twilio?

GHL has its own SMS capability via LC Phone. Twilio gives more control over number selection, volume, and A2P registration. We advise on the right setup for your use case.

How much does GHL SMS automation cost?

SMS workflow builds start from $800. Full SMS-integrated lead nurture systems start from $1,500. All fixed price.

How long does a GHL SMS build take?

Missed call text-back and basic sequences: 1 to 3 days. Full multi-branch nurture with reactivation: 1 to 2 weeks.