// Case Study
A full RevOps infrastructure spanning GHL, Close CRM, Airtable, and n8n - deterministic attribution locking, duplicate-safe lead ingestion, and a post-sale payment and activation system that runs setup, subscriptions, and dunning without human input.
The problem
Kronk sells automation, but their own operations were entirely manual. GHL, Close CRM, and Airtable were disconnected with no shared lead identity, attribution, or dedup, so SDR and closer performance could not be measured separately.
Won deals triggered no next step - setup invoicing, onboarding, and renewals were all ad-hoc. There was no dunning for failed payments and no data to resolve commission disputes.
An Airtable base with 8 linked tables keyed on a universal lead id, plus synced GHL custom fields carrying attribution across every system.
An architecture rule that n8n is the only component allowed to write across system boundaries, with dedup validation before any record touches Close CRM.
GHL workflows covering setup fee, recurring fee, failed-payment dunning, and customer nurture, kept where non-engineers can edit the copy.
n8n receives GHL payment webhooks and writes activation state to Airtable, holding events until writes succeed. All 6 lifecycle states are tracked from Closed Won to Active to Past Due and Recovered or Churned.
Real Estate / US
A GHL KPI dashboard tracking 15+ KPIs live across 6 roles, with auto-calculated bonus tiers and stalled-deal detection.
Reputation Management / US
Five reps closing deals entirely from GHL - SOW generation, DocuSign e-sign, NMI payment, and compliance tracking automated.
Cybersecurity / MSP / US
A full GHL CRM and automation system with a 4-stage pipeline, multi-email nurture, and a reactivation campaign.
// Free Audit
Book the audit. Thirty minutes. Free.